Practical guides on lead generation, sales operations, and the restoration industry — written from the perspective of someone who generates the calls you answer.
Contractor Guide
01
How to Evaluate a Lead Generation Service Before You Sign
Six questions every restoration contractor should ask before committing to any lead service. Most companies won't like being asked — which tells you something.
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Sales & Operations
02
What Makes an Inbound Emergency Call Convert — and What Kills It
The first 90 seconds determine whether you get the job. Here is what separates contractors closing at 60% from those closing at 20%.
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Industry
03
Exclusive vs. Shared Leads — The Real Math for Restoration Contractors
A shared lead at half the price sounds like a deal. Run the actual numbers on close rates and cost per job and the math stops being close.
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